Search Engine Optimisation
Having an optimised website is the first step towards on-line success, your websites Search Engine Optimisation (SEO) is paramount if you want to rank well in search engines and ranking well in search engines means more website traffic, more inquiry and more sales.
The major search engines Google, Yahoo and Bing constantly adjust how they perceive the relevance of a website to various search queries, there are many factors which are taken into account when determining search engine positions. These factors are not limited to but include user experience, page content, media, how other websites perceive your site, whether your content is relevant to a search and social proofing to get started; there are over 500 ranking factors! What this means is that there are now three very distinct factors which will require optimisation and attention for your website and your business to excel on-line.
- On-Page Optimisation
- Off-Page Optimisation
- Social Authority
On-Page SEO takes into account the many factors within your website that you can adjust / optimise to make your pages more relevant to your target audience.
Structural aspects will include having a mobile responsive website, having quick loading pages and setting up your pages with good structures.
Having great content, multimedia, good use of HTML tags such as headings and page titles will also go a long way towards creating a compelling website that search engines can not resist ranking.
To find out more about On-Page optimisation check out our blog.
Off-Page Optimisation is the art of creating relevant inbound links to your website, there are many and various methods for creating these; some are described as “Black Hat” and others as “White Hat”. SEO Web Creative does not engage in any “spammy” or Black Hat style of inbound link building, none of the links built to your website will be from link farms, private networks or other irrelevant sources.
Social Authority doesn’t necessarily mean you have to become a Facebook troll. There are plenty of social sharing sites other than Facebook in which you can build audiences, gain social proofing of your services or products and grow your customer base too.
Social Media is the greatest way to share your content and have others re-post, re-tweet, like, plus1 and share what you have created. Once you have reviewed how you can actively participate in social media, what platform is going to compliment your industry, once you establish social authority you have created a method for getting more website traffic and more sales.
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Outsourcing your SEO is not only cost effective but it will allow you to get on with doing what you do best – Run Your Business. Get in touch so we can assess where your on-line presence is now, what your competition is doing and what we can do to assist your on-line marketing.